Before we get into pricing
You might be just getting started, or you might have been in business for years and are wondering if it’s time to update your branding. If things have been working so far, it’s a fair question—do you really need to invest in it?
For some businesses, branding isn’t a priority. If most of your work comes from referrals and that’s enough, you may not need much beyond the basics.
But if you’re trying to grow, stand out, or reach a different audience, your brand starts to play a bigger role. When your messaging or visuals feel outdated or inconsistent, it can make it harder for people to understand what you do or feel confident choosing you.
A clear, well-designed brand helps you show up more professionally, stand out from competitors, and build trust over time.
If you need a strong, well-crafted logo that reflects who you are, this is a good place to start. This works best if you already have a general visual direction—or plan to build out the rest of your branding separately.
Brand discovery
We’ll start with a conversation to understand your business—your goals, audience, personality, and what sets you apart. This helps make sure the direction we take actually fits and connects with the people you want to reach.
Logo design
Your logo is the foundation of your visual identity. I’ll explore a few directions and refine the strongest option into a final logo system, including all the versions you’ll need—horizontal, vertical, color, and black and white.
Final files
You will receive your logo in all the formats you might need: vector, png and jpg. Plus the color palette for the colors used in your logo: RGB, CMYK and hex
Price: $1000-1500
Every project is a little different. Clear feedback and alignment early on help me get to the right solution faster.
A good next step if you want a polished, consistent look across the essentials—something you can start using right away.
What's included:
Everything from the previous Logo Package, plus:
Business card design
A set of business card designs to choose from, all aligned with your brand and designed to make a strong first impression.
Print-ready files
Final files are prepared and made ready for printing, so you can order with confidence. I can also point you to a reliable online printer with a good discount if needed.
Price: $1500-2000
Everything you need to create a clear, consistent brand you can use across your business.
What's included:
Brand discovery
A deeper dive into your business, audience, and positioning to guide the overall direction.
Visual identity
Color palette, typography, and overall visual style that gives your brand a cohesive look and feel.
Mockups
You’ll see your logo applied in real-world contexts so you can get a feel for how it will look beyond just a flat file.
Brand guidelines
A clear, easy-to-use guide so you (and anyone you work with) can keep everything consistent.
Templates & core materials
Branded templates or key pieces (social, presentations, or marketing materials) so you’re not starting from scratch every time.
Price: $2500-4000